Given community means different things to us all - our nation, neighbourhoods, and workplaces – it’s not surprising that companies, too, are poles apart in how they define their community. It is the towns of the countries they operate in; it’s their staff, their customers, their stakeholders, but it’s more than that. A cynic might say it’s about looking good. Profile polishing. But Sustainable 60 contenders aren’t just throwing a few bucks to a local charity – they’re connecting with, listening to, involving and giving back to their communities in ways that matter.
Nick Jones from Sustainable Advantage, a subsidiary company of Hayes Knight explains the power of the collaboration model and the benefits each party can gain from taking these initatives.