Over the past few months we have often been asked "when will things return to normal?". Our answer has been a paraphrasing of a recent quote from Jeff Immelt, CEO of American based GE - "This is the new normal".
We are not alone in this view and if your expectation is that business condition will return to those we had before the 2008 economic meltdown, such as easy access to credit, consumers who buy on a whim and a 'me too' economy based on oversupply of essentially the same products and services, you may want to think again.