By Hayes Knight – 6 August 2014

Is your business involved in any way in the food or beverage production? If so the recent industry reports from MBIE could be of value to you.

A key trait of any successful business is one that is not only good at what it does and how it does it, but also always has a strategic eye out to the wider market place within which it operates.  Understanding the wider market better can be very powerful strategic information – which in turn can sometimes lead to initiatives to turn this into strategic advantage. Accordingly we are always keen to share good information where we become aware of this.

The links below from MBIE (the Ministry of Business, Innovation & Employment) are a comprehensive look at the New Zealand market both at a macro level as well as within various sectors.  They provide detailed information on the structure and performance of industry sectors alongside commentary from industry leaders.  While these contain a lot of information we think that there may be some gold in there for some of you. 

Click here to read the MBIE sector research: Opportunities in food and beverage in Asia.